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This site treefruit.com.au states the following, "The magazine and website for fruit growers." Our analyzers noticed that the website also said " Grow fruit for profit or fun." The Website also stated " Bas van Den Ende, a highly respected consultant in fruit production now retired, has written a number of manuals to help orchardists grow fruit profitably but they can just as easily be used by hobby farmers and keen gardeners to improve productivity. If you want to do it better, these manuals provide a guiding hand. Peach and nectarine orchard systems." The website's header had Tree Fruit as the most important keyword. It was followed by grower, grower magazine, and fruit grower which isn't as highly ranked as Tree Fruit. The next words the site used was apple. pear was also included but might not be seen by web engines.